At True Innovations, a subsidiary of Li & Fung Group, I was responsible for the majority of the online content creation. Below you will find a sample of my work including ads, posters, and product carousels. Creation of these assets required detailed product knowledge, in addition to relevant brand and retailer knowledge.
Above: Ad for Costco featuring three chairs
Above: 84" promotional banners for print. Left: DKNY Office Seating. Right: Shaquille O'Neal Office Seating
Above: 84" promotional banners for print. Left: LAZBOY "Replenish" initiative. Right: Thomasville "Eco".
In addition to the banners themselves, I created the logos used, the copy featured, and the "Replenish" name for the LAZBOY eco-friendly initiative.
Above: Hangtags for office chairs highlighting the use of recycled materials in production.
Above: Hangtags for office chairs from Beautyrest and LAZBOY brands to highlight their sustainable practices.
Above from left to right: Poster printed for Highpoint Market featuring the Axis chair for Wellness by Design, and the corresponding carousel graphics for online sales.
Above from left to right: Poster printed for Highpoint Market to represent Lenovo Legion gaming brand and a carousel of product graphics for a Lenovo Legion chair with text in both English and French.
Above: Two chair carousels for Thomasville
Above: Three chair carousels for True Innovation branded chairs to Costco and PriceSmart, and Syndigo content for another True Innovations chair sold through Costco.
