Gamer Gear is a gaming chair brand born of the need for accessible seating for all gamers. Fun and adventure do not have an age limit, nor are they reserved for only a luxury price point, which is why Gamer Gear is sold at Walmart.
Gamer Gear needed a refresh in 2024 as the brand gained more traction and store shelf space. It needed a guiding hand in consistently presenting itself for content and packaging. This refresh is based on the exploration of gaming themes, consumer patterns, and purchasing appeal.
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Logo revision with the original logo, ideation on the right, and refinement on the left.
