This showroom in High Point, North Carolina, embodies the theme "Love Your Workspace," creating a cohesive and tasteful brand identity for a house of licensed brands. The goal is to seamlessly integrate various products under one roof while maintaining a unified aesthetic. By carefully curating a color story that resonates with current trends in home, office, and upholstery design, the showroom aims to differentiate a diverse collection of 248 chairs while appealing to various customer personas. Emphasizing storytelling through unifying graphics and a well-defined theme, it showcases different chair categories in a harmonious way. A key subset of this showroom is "Harmony at Work," which reimagines shared spaces and illustrates how collaboration enhances both home and office environments. This theme highlights the beauty of individual differences and how they contribute to a cohesive whole. Additionally, the showroom addresses the challenge of elevating the DPS gaming brand, moving beyond its association with Costco to emphasize its unique identity and potential
